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Colors... Do they really make a difference?
We've all seen it before...web sites or pages with really bad color combinations! And what do we do when we venture across this? Generally speaking, we leave. We move on without really looking to see what this visually-challenging site has to offer.
This is why it's important to really plan your color scheme! Don't just pick your favorite colors, take the time to learn a little bit about colors. What colors do most people like? What do these colors subconsciously mean to most people?
Of course this goes for ALL colors on your site. Make sure the text color is working well with the background color, etc.
We've done a little searching for you and have found some excellent sources where you can learn more!
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Psychology of Color - Did you know that Sports teams sometimes paint the locker rooms used by opposing teams bright pink so their opponents will lose energy? I sure didn't! But this article will tell you all about how color can affect your mood!
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ColorMatters.com - Computer Color - The world of computer color is extremely significant for every one on the web today. Find out more about how computers create color and why these colors can be perceived quite differently.
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Web Color Basics - Check this article out for a good understanding of "Browser-Safe" colors and what makes color look different on different systems.
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Color Theory: Overview - This site includes a handy tutorial on color basics and resources to learn more. Everything you ever wanted to know and MORE about the science of color.
You always want to keep your audience in mind. If you're going for a younger audience, use brighter, more vibrant colors; where as more subdued colors (and larger type) are ideal for a more mature audience.
It's beginning to look a lot like Holiday Spam!
With the onslaught of Holidays getting ready to hit, we've seen an increase in SPAM in our own email boxes. This lead us to the conclusion that a tip on how to NOT let your invitations get lost in the shuffle!
Make sure to add something familiar in your subject line of your mailings... something your recipients will recognize. Even if it's just something like "[Your Name] requests your attendance!" will help distinguish your email from all the junk mail that seems to hit extra hard over these next 3 months. If your invitation is for a long-time running annual event that people are familiar with, you can use the name of your event.
Recipients' email filters will be working at peak performance, especially at places like businesses, educational facilities, government offices and the like. Unless your event is a professional occasion, you may want to consider sending to your recipients' personal or home email addresses if you know them. Your invitations will stand a much better chance of being seen!
Coming up in the next edition: Invitation Designing Tips
Do you have a question or want to know how to do something? Drop us a line and it could be the subject of the next edition!
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